On 15 February, 2008, Thai Airways International launched two direct flights a day between Bangkok and Samui. In addition, Hong Kong tourists can fly direct with Bangkok Airways from Hong Kong to Samui, 4 flights a week.

In 2007, Hong Kong visitor arrivals to Thailand (by nationality and mode of transport) totalled 367,862 a slight decline of 2.33% over 2006.

In 2006, Hong Kong visitors had an average length of stay of 4.82 days and an average daily expenditure of US$127.07 per person, which generated US$283.79 million or 10.75 billion baht in tourism receipts.

Located in the Gulf of Thailand, about 700 kilometres south of Bangkok, Ko Samui is one of Thailand’s most famous and popular attractions.

Known for its popular tropical beaches, the island offers a mixed combination of vibrant day and nightlife alongside fishing villages and marine parks.

A 50-kilometre paved road encircles the island, making it easy to get around. Hat Chaweng and Hat Lamai are Samui’s most beautiful beaches, with a huge selection of accommodation suitable for every budget.

A group of 48 nearby islets in the surrounding waters of the Gulf offer excellent diving and snorkelling opportunities. The best time to visit Ko Samui is from February to April when the sea is calm.